Apple's video creation app for iPhone and iPad features a refreshed interface, support for vertical and horizontal video, and HDR recording with iPhone 12
- An App Clip is a lightweight version of your app that lets people perform everyday tasks quickly, without downloading and installing your app. People discover and launch App Clips in a variety of situations and contexts. At a physical location, people launch an App Clip by scanning an App Clip Code, NFC tag, or a QR code. However, an App Clip Code is the best way for people to discover and launch your App Clip.
- An App Clip is a small part of an app that lets you do a task quickly, like rent a bike, pay for parking, or order food. You can discover App Clips in Safari, Maps, and Messages, or in the real world through NFC tags, QR codes, and App Clip Codes—unique markers that take you to specific App Clips. (App Clip Codes require iOS 14.3 or later.).
- Go to Settings Screen Time Content & Privacy Restrictions Content Restrictions, then select Allow for App Clips. You might not be signed in to the App Store. Open the App Store, tap the sign-in button, and sign in with your Apple ID and password. If you turned on Private Browsing in Safari, App Clips don't appear in Safari.
Clips is a free app for making fun videos to share with friends and family. With a few taps you can create vertical and horizontal videos with immersive camera effects, artistic filters, dynamic music, animated text, emoji, stickers and more.
Fresh, Streamlined Interface
Amped-up iPad Experience
Record and Create in Multiple Aspect Ratios
Record in HDR Using iPhone 12
About Clips
Images of Clips 3.0
Press Contacts
Starlayne Meza
Apple
(408) 974-3391
Apple Media Helpline
(408) 974-2042
App Clips are a great way for users to quickly access and experience what your app has to offer. An App Clip is a small part of your app that's discoverable at the moment it's needed. App Clips are fast and lightweight so a user can open them quickly. Whether they're ordering take-out from a restaurant, renting a scooter, or setting up a new connected appliance for the first time, users will be able to start and finish an experience from your app in seconds. And when they're done, you can offer the opportunity to download your full app from the App Store.
Part of an app
Because an App Clip is a small part of your app, it's developed in the same Xcode project as your full app using the iOS SDK. And because it's small, an App Clip is fast to open even when it's not already on the device. When you're ready to submit for review, you'll manage it as part of your full app in App Store Connect.
Download the full app
App Clips are an opportunity to quickly demonstrate the value of your app. To make it easier for users to get your full app, you can present an option for download at an appropriate time in your App Clip. You can even persist any information the user has provided and seamlessly transition it to the full app.
Streamlined
App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. You can further streamline the experience in the following ways:
Works with Apple Pay
Instead of asking for credit card information, you can take payments using Apple Pay.
Works with Sign in with Apple
To make it easier to provide tailored experiences, App Clips can use Sign in with Apple to sign in to your apps services without requiring a user to fill out forms or set up new accounts.
Discoverable when you need them
A key part of the App Clips experience is how you discover them:
App Clip Codes
The best way for your users to discover your App Clip. It's visually beautiful and distinct, so when someone sees one, they'll know there's an App Clip Postal code of my address. waiting for them. Each App Clip Code encodes a URL and can incorporate an NFC tag, so the code can be tapped on or scanned by the camera.
NFC Tags
Users can tap their iPhone on NFC tags that you place at specific locations to launch an App Clip, even from the lock screen.
QR Codes
Place QR codes at specific locations to let users launch an App Clip by scanning the code with the Barcode reader or the Camera app.
Safari App Banner
When your webpage is configured with a Smart App Banner for App Clips, users can just tap to open it from there.
Links in Messages
When you enable sharing within your App Clip, users can send it via iMessage, and the person who receives it can open it right from Messages.
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Place Cards in Maps
When your App Clip is associated with a specific location, you can register your App Clip to appear on a place card in Maps so users can open it from there.
Recently Used App Clips
App Clips don't clutter the Home Screen, but recently used App Clips can be found and launched from the Recents category of the new App Library.
8-hour notifications
App Clips can adopt a new type of notification that can be presented within eight hours of a user launching your App Clip. Tapping on one will bring a user right back to your App Clip.
Location verification
There is a new location verification API just for App Clips that allows you to do a one-time check to see if the App Clip Code, NFC tag or QR code that the user scanned is where it says it is.
Multiple App Clip experiences
Some apps provide multiple experiences and App Clips can be configured to support each of them in a special way. For example, a restaurant app may support multiple restaurants. App Clips make it possible to create a unique experience for each restaurant through a single App Clip.
Full app experience
Are App Clips Dangerous
If a user has your app installed on their device, App Clip Codes and links to your App Clip automatically opens the app. Your app should handle the link so it takes users to the same experience as your App Clip, allowing them to complete their task when they have your full app.
Tools and resources
App Clips Apple Music
Find tools, documentation, and resources you need to implement App Clips and App Clip Codes.