App Clips Apple

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Apple's video creation app for iPhone and iPad features a refreshed interface, support for vertical and horizontal video, and HDR recording with iPhone 12

  1. Are App Clips Dangerous
  2. App Clips Apple Music
Clips, Apple's video creation app for iOS, receives its biggest update yet with highly requested features that make it easier than ever for anyone to pick up an iPhone or iPad and start creating fun, multiclip videos — no editing experience needed. Clips 3.0, available today in the App Store, features a streamlined interface and full-screen browsers on iPhone that make it even simpler to record and add effects. On iPad, Clips supports landscape orientation, Scribble with Apple Pencil, and the use of a Bluetooth mouse or trackpad. The new version also lets users make videos in multiple aspect ratios, including horizontal and vertical, ideal for creating eye-catching content for Instagram Stories, Snapchat, YouTube, and more. And Clips 3.0 is optimized to record and share content in HDR using the rear-facing cameras on all iPhone 12 models, resulting in videos with more vibrant colors and contrast.
'Since its introduction, Clips has become one of the most popular iOS video creation apps, and millions of projects are made every day with it. Users love how easy it is to create fun, expressive videos for sharing with friends, family, and classmates with just a few taps on their iPhone or iPad screens,' said Susan Prescott, Apple's vice president of Apps Product Marketing. 'Today's update, with a streamlined interface, support for vertical and horizontal video, HDR video capture using the new iPhone 12 or iPhone 12 Pro, and fun new effects, will help users create Clips videos with more personality and polish than ever before.'
  • An App Clip is a lightweight version of your app that lets people perform everyday tasks quickly, without downloading and installing your app. People discover and launch App Clips in a variety of situations and contexts. At a physical location, people launch an App Clip by scanning an App Clip Code, NFC tag, or a QR code. However, an App Clip Code is the best way for people to discover and launch your App Clip.
  • An App Clip is a small part of an app that lets you do a task quickly, like rent a bike, pay for parking, or order food. You can discover App Clips in Safari, Maps, and Messages, or in the real world through NFC tags, QR codes, and App Clip Codes—unique markers that take you to specific App Clips. (App Clip Codes require iOS 14.3 or later.).
  • Go to Settings Screen Time Content & Privacy Restrictions Content Restrictions, then select Allow for App Clips. You might not be signed in to the App Store. Open the App Store, tap the sign-in button, and sign in with your Apple ID and password. If you turned on Private Browsing in Safari, App Clips don't appear in Safari.

Clips is a free app for making fun videos to share with friends and family. With a few taps you can create vertical and horizontal videos with immersive camera effects, artistic filters, dynamic music, animated text, emoji, stickers and more.

Fresh, Streamlined Interface

Setting the stage for even more creativity, Clips adds a fresh feel with a redesigned record screen that floats on top of the viewer when shooting vertically or horizontally. Users can view more content at once with redesigned Effects, Media, and Projects browsers. And swiping up on any Effects browser displays a full-height card that fills the screen with stickers or text labels that let users personalize their videos. In addition, Clips adds a collection of new content including eight new stickers that are perfect for social posts, six additional arrows and shapes, and 25 new soundtracks that automatically adjust to match the length of videos.

Amped-up iPad Experience

With a redesigned iPad interface featuring large Effects browsers and an easy-to-reach record button, Clips on iPad makes it even simpler for young creators, students, and teachers to make great videos. Users can take full advantage of the iPad display by recording and editing in landscape orientation — an experience that is further optimized when paired with Magic Keyboard or Smart Keyboard, and a Bluetooth mouse or trackpad. Clips automatically opens to a new 4:3 landscape project, the optimal size for full-screen videos on iPad. And Clips now supports the new Scribble feature in iPadOS 14, converting handwritten text with Apple Pencil into typed text in labels and posters.

Record and Create in Multiple Aspect Ratios

Clips the app
With support for vertical and horizontal videos, Clips is a great tool for creating stories for Instagram and Snapchat, as well as landscape video masterpieces for YouTube. Clips on iPhone automatically opens to a new 16:9 vertical project, making it quick to record video for social platforms. Plus all filters, posters, Live Titles, and Selfie Scenes have been updated to record in all-new sizes for the perfect finishing touch on a new post. The updated share sheet also shows a video preview before sending, and videos can be shared in any supported size using new export options.

Record in HDR Using iPhone 12

For videos that stand out with amazing color and contrast, Clips supports HDR video capture using the rear-facing cameras on iPhone 12 and iPhone 12 Pro. Clips users can record HDR footage directly into their project and add more HDR photos and videos from their Photos library. Clips will even share the final video automatically as a Dolby Vision HDR file.

About Clips

With Clips for iPhone and iPad, users can create personal video messages, slideshows, school projects, and mini-movies with amazing features like Live Titles, which automatically generates animated captions from a user's voice, and 360-degree immersive Selfie Scenes with the TrueDepth camera on iPhone. Clips lets users add personality to their videos with dozens of filters, animated stickers, and full-screen animated posters. The app includes more than 100 soundtracks that automatically adjust to match the length of videos.
Clips 3.0 is available today as a free update on the App Store for iPhone, iPad, and iPod touch running iOS 14 or iPadOS 14 or later. Recording HDR video requires iPhone 12 models, and editing and sharing HDR video requires iPhone SE (2nd generation), iPhone 8 Plus, iPhone X or later, iPad mini (5th generation), iPad (7th generation) or later, iPad Air 3 or later, and 10.5-inch iPad Pro or later. Selfie Scenes and Memoji require iPhone or iPad models with TrueDepth camera.

Images of Clips 3.0

Press Contacts

Starlayne Meza

Apple

(408) 974-3391

Apple Media Helpline

(408) 974-2042

App Clips are a great way for users to quickly access and experience what your app has to offer. An App Clip is a small part of your app that's discoverable at the moment it's needed. App Clips are fast and lightweight so a user can open them quickly. Whether they're ordering take-out from a restaurant, renting a scooter, or setting up a new connected appliance for the first time, users will be able to start and finish an experience from your app in seconds. And when they're done, you can offer the opportunity to download your full app from the App Store.

Part of an app

Because an App Clip is a small part of your app, it's developed in the same Xcode project as your full app using the iOS SDK. And because it's small, an App Clip is fast to open even when it's not already on the device. When you're ready to submit for review, you'll manage it as part of your full app in App Store Connect.

Download the full app

App Clips are an opportunity to quickly demonstrate the value of your app. To make it easier for users to get your full app, you can present an option for download at an appropriate time in your App Clip. You can even persist any information the user has provided and seamlessly transition it to the full app.

Streamlined

App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. You can further streamline the experience in the following ways:

Works with Apple Pay

Instead of asking for credit card information, you can take payments using Apple Pay.

Works with Sign in with Apple

To make it easier to provide tailored experiences, App Clips can use Sign in with Apple to sign in to your apps services without requiring a user to fill out forms or set up new accounts.

Discoverable when you need them

A key part of the App Clips experience is how you discover them:

App Clip Codes

The best way for your users to discover your App Clip. It's visually beautiful and distinct, so when someone sees one, they'll know there's an App Clip Postal code of my address. waiting for them. Each App Clip Code encodes a URL and can incorporate an NFC tag, so the code can be tapped on or scanned by the camera.

NFC Tags

Users can tap their iPhone on NFC tags that you place at specific locations to launch an App Clip, even from the lock screen.

QR Codes

Place QR codes at specific locations to let users launch an App Clip by scanning the code with the Barcode reader or the Camera app.

Safari App Banner

When your webpage is configured with a Smart App Banner for App Clips, users can just tap to open it from there.

Links in Messages

When you enable sharing within your App Clip, users can send it via iMessage, and the person who receives it can open it right from Messages.

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Place Cards in Maps

When your App Clip is associated with a specific location, you can register your App Clip to appear on a place card in Maps so users can open it from there.

Recently Used App Clips

App Clips don't clutter the Home Screen, but recently used App Clips can be found and launched from the Recents category of the new App Library.

8-hour notifications

App Clips can adopt a new type of notification that can be presented within eight hours of a user launching your App Clip. Tapping on one will bring a user right back to your App Clip.

Location verification

There is a new location verification API just for App Clips that allows you to do a one-time check to see if the App Clip Code, NFC tag or QR code that the user scanned is where it says it is.

Multiple App Clip experiences

Some apps provide multiple experiences and App Clips can be configured to support each of them in a special way. For example, a restaurant app may support multiple restaurants. App Clips make it possible to create a unique experience for each restaurant through a single App Clip.

Full app experience

Are App Clips Dangerous

If a user has your app installed on their device, App Clip Codes and links to your App Clip automatically opens the app. Your app should handle the link so it takes users to the same experience as your App Clip, allowing them to complete their task when they have your full app.

Tools and resources

App Clips Apple Music

Find tools, documentation, and resources you need to implement App Clips and App Clip Codes.





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